Prospect Audit
Local SEO + Google Maps Audit
Camp Shabbat
Mountaindale, NY — Camp Shabbat vs. the two listings that own the local map pack across 27 searches, and the exact moves to take the #1 spot.
Prospect Audit
Local SEO + Google Maps Audit
Mountaindale, NY — Camp Shabbat vs. the two listings that own the local map pack across 27 searches, and the exact moves to take the #1 spot.
Camp Shabbat averages map position 17.3 for "RV resort Mountaindale" and doesn't appear at all across the 9 search points for "full hookup RV park Mountaindale." Catskill RV Resort sits at position 3.1 in nearly every cell, and it backs that up with 189 reviews and 142 photos to your 111 and 71. The only number you're beating it on is the one it can't change quickly: 5.0 stars against its 4.3.
Each of 3 keywords was searched from 9 points spread around Mountaindale, for 27 grid cells in total. An empty cell means a camper standing right there sees your competitors and never sees you.
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Camp Shabbat YOU | 16 | — | — | 16 | — | — | — | 20 | — | 17.3 |
| Catskill RV Resort | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3.1 |
| Mountaindale Park | 5 | 9 | 5 | 5 | 5 | 6 | 6 | 5 | 6 | 5.8 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Camp Shabbat YOU | 5 | 9 | 7 | 6 | 6 | 8 | 6 | 7 | 7 | 6.8 |
| Catskill RV Resort | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| Mountaindale Park | 3 | 3 | 3 | 2 | 2 | 2 | 3 | 3 | 3 | 2.7 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Camp Shabbat YOU | — | — | — | — | — | — | — | — | — | |
| Catskill RV Resort | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 3.2 |
| Mountaindale Park | 11 | 15 | 15 | 15 | 15 | 15 | 15 | 17 | 2 | 13.3 |
We pulled the live Google Business Profile data for the top Mountaindale RV parks. The gaps add up to a ranking-algorithm advantage for your strongest competitor.
| Metric | Camp Shabbat | Catskill RV Resort | Mountaindale Park |
|---|---|---|---|
| Average rating | 5 ★ | 4.3 ★ | 4.7 ★ |
| Total reviews | 111 | 189 | 84 |
| Total photos | 71 | 142 | 205 |
| Primary category | Campground | RV park | Park |
| Secondary categories | — | — | Tourist attraction |
| Phone | +1845-219-5935 | +1845-888-2161 | +1845-434-7337 |
| Address | 75 Forest Rd, Mountain Dale, NY 12763 | 538 Mt Vernon Rd, Wurtsboro, NY 12790 | 89-160 Mountaindale Park Rd, Mountain Dale, NY 12763 |
| GBP claimed | Yes ✓ | Yes ✓ | — |
Your competitors own these — and you're not in the top 25 organic for any of them.
| Query | Volume | Your Rank | Top Winners |
|---|---|---|---|
| RV resort Mountaindale NY | n/a | not in top 25 | |
| RV park Mountaindale NY | n/a | not in top 25 | spot2nite.com, expedia.com |
| RV park near Mountaindale full hookups | n/a | not in top 25 | reserveamerica.com, reserveamerica.com |
| monthly RV park NY | n/a | not in top 25 | saratogarvpark.com, campnewyork.com |
| pet friendly RV resort near Mountaindale | n/a | not in top 25 | google.com, campsitephotos.com |
| RV park near Mountaindale | n/a | not in top 25 | youtube.com, tripadvisor.com |
| snowbird RV park NY | n/a | not in top 25 | reserveamerica.com, reserveamerica.com |
| RV resort near Mountaindale | n/a | not in top 25 | mountaindalecampground.com, tripadvisor.com |
| full hookup RV park Mountaindale | n/a | not in top 25 | parkadvisor.com, rvpath.com |
Two listings shape your map results, but only one is a real RV competitor. The 807-review "Mountaindale Cabins & RV Resort" that tops several packs is a Colorado Springs resort Google is matching on the name, and Mountaindale Park is an unclaimed town park filed under Park plus Tourist attraction — its 205 photos are a vanity number, not a benchmark. Catskill RV Resort, at 4.3 stars, 189 reviews and 142 photos, is the one actually taking your spot.
Ten moves, ordered by what actually shifts the map. The category fix and review velocity are the two that move you into the pack; most of the rest compounds inside 90 days.
Your profile is filed as "Campground" with zero additional categories, while every listing winning a Mountaindale map cell carries an RV-park identity — Catskill RV Resort is filed as "RV park." That's a big part of why you average position 17.3 on "RV resort Mountaindale" while it averages 3.1. Do this: 1) Add RV park and Cabin rental agency as additional categories. 2) Work "RV resort," "full hookup" and "Mountaindale" into the 750-character business description. 3) Add services (full hookups, monthly sites, cabins) so the profile has something to match on. 4) Re-check the map pack in 14 days.
Catskill holds 189 reviews to your 111. That 78-review gap — not your rating — is what keeps it in the top 3 map cells at every search point while you average 6.8. You already have the better product at 5.0 against its 4.3, so the ask is easy. Do this: 1) Email every guest from the past 12 months with a direct review link. 2) Put the ask in the booking confirmation, the wifi landing page and the checkout sheet. 3) Aim for 8 new reviews a month — that puts you at 207 within a year and level with the field well before that.
71 photos against Catskill RV Resort's 142. Photo depth is one of the few ranking signals you can move this week, and it feeds directly into map-pack click-through. Do this: 1) Upload 40 now: full-hookup sites, the bathhouse, the entrance sign at golden hour, cabins, the office. 2) Add 40 more over 30 days, each captioned with "Mountaindale" or "full hookup" where it's honest. 3) Replace the exterior hero shot every season so the profile never looks stale.
You score 0 of 9 cells on "full hookup RV park Mountaindale" — no searcher standing anywhere around town sees you for it. The organic top 10 for that query is almost entirely ReserveAmerica directory pages plus a generic rvonthego list, which means no actual park is answering the question. Do this: 1) Publish a /full-hookup-rv-sites/ page covering amp service, sewer, water, pad sizes, pull-through vs back-in, and a site map. 2) Add an FAQ block: "Do you have full hookups?" "What amp service?" "Can I stay monthly?" 3) Link it from the main nav and the booking page.
1,300 people a month search "Camp Shabbat" and the #1 result is a YouTube video — your /rules/ page is #2 and your homepage isn't in the top two at all. Third parties are monetizing the name: trip.com sells "Camp Shabbat Tickets" and a Catskills outlet runs an "exclusive tour" article that outranks your site. Do this: 1) Retitle the homepage "Camp Shabbat | Kosher Camping & RV Sites in Mountaindale, NY" and give it a clear H1. 2) Embed the tour video on the homepage so the ranking asset lives on your domain. 3) Ask trip.com and the outlet for a link back to campshabbat.com rather than a bare mention.
"Monthly RV park NY" returns a local pack of Interlake RV Resort (320 reviews), Finger Lakes RV Resort (252) and Skyline RV Resort (337) — none of them within an hour of Mountaindale. A local question with no local answer. Do this: 1) Publish /monthly-rv-sites/ with rates, minimum stay, what's included (electric, water, wifi) and winter terms. 2) Add "Monthly & Seasonal" to the main navigation. 3) Earn 3 links from Sullivan County tourism and Catskills camping directories so the page has local authority behind it.
The local pack for "pet friendly RV resort near Mountaindale" is completely empty — zero map results, just directory pages and one Catskills listing. That's an unclaimed lane you can own in a month. Do this: 1) Publish /pet-friendly/ with the policy, off-leash area, weight limits and any fee. 2) Add 8 photos of dogs actually on site. 3) Mention the policy in the Google profile description and in your review-request email.
RVPath, MapQuest, CampsitePhotos, Outdoorsy, Good Sam and iloveny all appear in Mountaindale RV searches — Mountaindale Campground, Mountaindale Park and Hilltop Farm show up in those results; Camp Shabbat doesn't. Do this: 1) Submit to RVPath, Good Sam, CampsitePhotos and iloveny with identical name, address and phone. 2) Keep the 845 number identical everywhere — no call-tracking variants that split your citations. 3) Audit all listings again in 30 days and fix any that drop the suite number.
On "RV resort Mountaindale" you appear at only 3 of 9 search points (positions 16, 16 and 20) and vanish from the other six — the eastern and southern points toward Wurtsboro and Woodridge, where Catskill RV Resort holds position 3 in every cell. Do this: 1) Add short location blocks for Wurtsboro, Woodridge and Fallsburg to the homepage. 2) Build one page per town with drive time, directions and route names (NY-42, Route 209). 3) Re-run the 9-point check in 30 days to see which points moved.
The page Google ranks for your brand is /rules/ — a rules page is the last thing a first-time camper wants to land on, and it's catching a 1,300-search-a-month term. Do this: 1) Add a sticky "Check availability" bar and 3 site photos above the fold on /rules/. 2) Move the FAQ block (what's included, kashrut, check-in times) to the top. 3) Link out to the full-hookup, monthly and pet pages. 4) Serve the site over https — your profile currently points at an http:// URL, which costs trust at the exact moment someone clicks.
A RoverPass engagement would set up the foundation this audit points to — a booking-ready site with full-hookup, monthly and pet pages, a maintained Google profile, and automatic review capture — so the gains below hold instead of drifting.
Three things move you from #2 to #1 in the local pack, and none of them are one-and-done. RoverPass handles the full implementation so your team stays focused on running the resort:
Next step: a 30-minute call to walk through this report together, prioritize which actions to tackle first, and scope what RoverPass takes on vs. what your team owns.
Book your 30-min walkthrough →
Or email sales@roverpass.com with a few times that work.